Languages of Attention
Events, Protocol, Good manners e Business Etiquette.
They are connected fields, because they revolve around the same elements: attention to people, respect for context, and the way we move through words, gestures and details.
This is where the idea of “Languages of Attention” was born for me: not a label, but an approach.
A way of reading and managing communication according to the context you're addressing, with practical tools to create order without rigidity, avoid unnecessary missteps, and make relationships flow more smoothly: in a company, at an event, on a formal occasion, or in everyday life.
I work on all of this with a concrete, practical approach, because it often takes very little to feel at ease and to make others feel the same and to make everything flow better: behind what many call “rules” there is almost always applied common sense, and a precise reason.
And since it's impossible not to communicate, we might as well do it well.
My book “The Etiquette of Events”
(Il Galateo degli Eventi)
An event isn't only about staging, timing and organisation.
It's about people, relationships, hospitality, roles, language, and attention to detail. And all of this requires sensitivity, measure, and the ability to move naturally across different contexts.
This is exactly where etiquette comes in. Not in the abstract, but in many concrete aspects of organising and running an event: in how guests are welcomed, in introductions, in seating arrangements, in the tone of communication, in respecting roles, in nurturing relationships, and in making every guest feel considered.
Knowing these things is always useful, but it matters even more for people who work in events especially when dealing with guests and international contexts, where what feels normal to us may follow different codes.
The Etiquette of Events was born from this: years of experience, observation and study, and the wish to share, in a concrete way, how etiquette can become a real working tool at events.
It's a book written for those who organise, welcome, coordinate and represent for those who want to work with greater awareness and better understand everything that contributes, even discreetly, to an event's success, never forgetting that people always come first.
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