
tradition and modernity
Etiquette has ancient origins, but its essence remains ever-relevant. Originally conceived as a collection of norms for civil living, today it has evolved into a dynamic code, capable of adapting to different cultures and situations.
Respect, empathy, and common sense are the foundational principles that transcend eras and guide our daily behaviors.
The Role of Awareness
Being aware of one’s actions and their impact on others is a crucial aspect of etiquette. This awareness translates into a more attentive and respectful life. It’s not about avoiding mistakes, but about cultivating an attitude of kindness and consideration for others.
Beyond Appearance
Etiquette is not limited to indicating the right attire for an occasion or the rules for setting a table, although understanding the reasons behind these practices gives them meaning. Knowing etiquette means cultivating a positive and inclusive attitude, capable of enhancing every encounter and circumstance, without ever losing one’s authenticity.



















